Test quiz – OPI-Project

1/40. What´s the purpose of the SWOT analysis in the microbusiness context?

It´s a tool used for upskilling.

To help to get more funding.

To map the competition.

To evaluate potential of the microbusiness and factors influencing it.

2/40. What tools cans be used to perform the market analysis?

Facebook

Search engines

All the above

3/40. In the design-thinking process, the prototype stage

Provides you with the initial idea needed for the next steps

Is the last stage of design thinking process

Is about tweaking your product

Is a brainstorming stage

4/40. Spotting opportunity can be broken down to:

Identifying the opportunity, evaluation, action

Evaluating the opportunity, identification phase, action

Identifying the opportunity, contemplation, action

Identifying the opportunity, evaluation, prototype

5/40. Design thinking process is suitable for crafters and artisans, as it:

Solely focus is on art

It uses thinking out of the box

Is a process

It´s not suitable for them at all

6/40. What is an innovation?

A process intended to simulate or copy something else

a handicraft in which yarn is made up into a textured fabric by means of a hooked needle

the process of creating value by applying novel solutions to meaningful problems

None of the above

7/40. An example of the disruptive innovation would be:

Cherry Coke by Coca-Cola –a new flavour added to already existing product

an invention of the airplane

Notebooks- added an extra dimension, portability

Ford Motors – they invented assembly line (new technology)

8/40. How can you reach your audience?

By using lead magnets

By opening your business only for certain hours to show how special you are

By giving your clients VIP cards

By giving them massive discounts

9/40. What details does customer database contain?

bank details, social security number, home address

name, address, email address, past purchases

name, address, email address, bank details

name, email address, home address, GDPR

10/40. Upskilling:

Is a part of lifelong learning

updates or betters your knowledge, skills

can make you fall in love with your job again

all the above

11/40. When should you consider upskilling?

Anytime

When the business is stagnant

When I am looking for new business opportunity

All the above

12/40. How can you upskill?

By taking online course

By attending a mentoring programme

By reading a new publication about your field of business

All the above

13/40. Why is it important to do a business plan for your craft activity?

To impress your business partners

Because this is what is expected nowadays

To have a clear roadmap on future business action

Because it is easy to do

14/40. How often do you need to revise your business plan?

Once every 5 years

Once every 10 years

No need for revisions

Once a year

15/40. Does a business plan need to include your vision?

No, because it is only an operational document

Yes, to establish the long-term direction

No, because it is enough to just know what you need to do

Yes, but you can do without it

16/40. How do you establish your business offering?

By producing the easiest products/services to make

By checking what is required by law

By asking your friends what they would produce

By investigating what creates value for the customer

17/40. What is the PESTEL analysis?

A way to scan the environment external to your operations

A way to give colour to your products

A way to investigate your internal operations

A way to raise finance for your activity

18/40. How do you start to understand the market?

By carrying in-depth interviews with your customers

By undertaking desktop research

By discussing with other members of your family

By first trying out the product/service yourself

19/40. How do you start to understand the market?

To identify direct alternative products/services

To identify taxes related to the industry

To understand what public grants are available

To get a clear view of competitors and their products

20/40. What is a Value Chain?

To identify direct alternative products/services

To identify taxes related to the industry

To understand what public grants are available

To get a clear view of competitors and their products

21/40. When do you formulate the Cost Structure for your business?

Before drafting your business plan to make sure it is viable

After understanding your competition

After establishing your key activities and resources needed

After having acquired the necessary finance

22/40. What is the Unique Value Proposition?

A unique proposal to establish the value of your operation

A unique motto to show employees how valuable they are

A unique cost that may influence your strategy

A competitive advantage in addressing the customers’ problem

23/40. Why are Key Performance Indicators needed for your operation?

To be able to assess progress towards your operational objectives

To demonstrate how good your management style is

To indicate when you should be investing in certain key operations

To establish performance bonuses for employees

24/40. Etsy

Is the perfect place for makers to sell handmade goods.

It is time-consuming to set up an Etsy shop, and it has a high barrier of entry.

While it’s free to create an account, you pay a large fee for listing your item and also a fee when it sells

All the above

25/40. My competitors - Counterpoints can

Make the buyers feel sympathy for my competitor

Be used to address the comparative strengths in my products.

Give me an opportunity to give my competitors a bad reputation

All the above

26/40. Your Communications should cover many communication channels, such as:

Social media - engage with new and potential customers, find influencers, track competitors, and address customer complaints.

Email marketing - communicate with your subscribers to promote events, new blogs, and move them further down the marketing funnel.

Digital ads - that are relevant and topical to any current campaigns or upcoming events.

All the above

27/40. In negotiating Business deals:

Speak first and initiate the conversation, before letting the other person speak

A key to handling objections during a sales negotiation is learning to be a problem solver

Never walk away from a deal, even if it seems impossible to reach an agreement.

All the above

28/40. Monitoring your business is key to success, some ways you can do this is:

Monitoring can be done with email surveys sent to the customer after purchases

You can monitor social media mentions for your main rivals to see how they’re doing

You may also consider using a live chat feature to help visitors

All the above.

29/40. Monitoring your business is key to success, some ways you can do this is:

Monitoring can be done with email surveys sent to the customer after purchases

You can monitor social media mentions for your main rivals to see how they’re doing

You may also consider using a live chat feature to help visitors

All the above.

30/40.

31/40.

32/40.

33/40. W

34/40.

35/40.

36/40. W

37/40.

38/40.

39/40.

40/40.

41/40.

42/40. Social media creates new potential for craft microbusiness by:

building audiences and selling for building e-commerce.

adding value to reveal the hidden stories behind the craft object and its maker.

networking to share information and resources and promote creative, collaborative opportunities.

All the above

43/40. Which social media is known as LinkedIn for creatives?

Threadless

Wix

The Dots

44/40. What is the role of Google Analytics?

It enables to track page visitors, whether from your website or social media channels.

It enables to collect data of your visited pages from any digital device.

It collects traffic that comes to your website from social media channels.

All of the above

45/40. An example of a marketplace for craftmakers or artisans is:

Visual identity design and web design

Storytelling and copywriting

Using advertising and digital marketing

All the above

46/40. If you are using your mobile phone, which technology will offer ways to better convey the physicality of craft objects or artistic works when they can’t be touched in person?

Virtual reality

Augmented Reality

3D print

Digital platform

47/40. How can you address inclusivity to engage a wider audience in following your creative microbusiness?

Organize joint activities with representatives of the local community.

Include a balance of text and visuals when presenting your work online.

Add an accessibility widget to your website.

All the above

48/40. What information should an artistic bio include?

The story of your professional life.

Portfolio of your significant work.

An artistic statement.

All the above

49/40. Which are examples of digital platforms for creating a digital portfolio of artistic or craft products?

Cad Crowd, HubSpot and WordPress

Dribble, Behance and Linkpop

Hashtagify, Twitter and Upwork

None of the above

50/40. What is the main obstacle of ‘going green’?

he crafter’s ability

The prohibitive cost

My location doesn’t allow it

51/40. What type of clothing material is the most sustainable?

Sheep’s wool

Nylon

Polyester

52/40. Which of the following is putting our water supply at risk?

Animal waste

Increased global draught

Too much rain

53/40. What sustainable material do you heat to remove water?

Clay

Wood

Bamboo

54/40. Can rubber ever be environmentally friendly?

Yes

55/40. Where should we be trying to source our raw materials from?

Locally

Abroad

Different county/city

56/40. Select which two of these forms of energy are more sustainable

Wind

Oil

Coal

Solar

57/40. Select two advantages of adopting the circular economy

Saves money on purchasing materials

Automatically gets you more customers

Helps protect the environment

Sales are guaranteed as potential customers admire and respect your decision

58/40. Why is it necessary to create an Instagram profile for your micro business?

to increase brand recognition and interaction

to post your photos

to find new friends

to see what others post

59/40. How can you grow your audience on your YouTube Channel?

Place advertisements

Use retargeting advertisements

Remain consistent in your communication

All of the above

60/40. What tools can you use on Instagram to increase the chances that viewers will see your content?

Hashtags

Long texts

Emojis

Music videos

61/40. What Creates a Brand’s Visual Identity?

Imagery or also known as logo

Typography texts

Colours

Creative design (Imagery and composition styles)

All of the above

62/40. Where is the Instagram grid located?

Grid is similar to reels

At the very top of your page.

It is the same as feed

63/40. Where is the Instagram grid located?

With cross-promotions

influencer collaborations

Consistency of posting

All of the above

64/40. Which is the first step to create a YouTube channel?

Create a google account

Already have other social media profiles

Have a website

Have very good and expensive video tools

65/40. Why is Pinterest a branding tool for your crafting microbusiness?

It is the right place for business with original images and photography

You can increase the traffic of your website with product pins

You can participate in the community or group boards to promote your brand

All of the above

Diagnostic tool results

You have completed Part 2 of the OPI diagnostic tool
Check your results!

Your individual results

You have answered 20 questions in 10 competences areas

Review your results

Review your answers, continue training in the scope of those competences in which you provided incorrect answers.

The recommended training path is as follows:

Competence	Score (points)

Try again!

Find out more!

The OPI diagnostic tool has been divided into three parts:

assessment of the potential and talent of an individual to be successful in the OI area;
set of interactions for parametrical diagnosis of the diagnosed;
development roadmap of the diagnosed.

You have completed Part 2.

The questions related to competence areas, each one dealing with specific interactions that allow parametrical diagnosis of general knowledge and awareness:

ability to work with different professional communities,
ability to work in interdisciplinary environment,
ability to work in cross-functional teams,
managing inter-organizational collaboration processes,
networking skills,
adaptability and flexibility,
ability to share knowledge and ideas internally within organization,
ability to share knowledge and ideas externally,
cultural awareness,
communication skills.

The aim of Part 2 is to develop a roadmap of the diagnosed, a recommended customized list of training material to follow in order to upskill within competences addressed in the OPI project.

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