Case Study 1
4. Managing inter-organizational collaboration processes
4.1. Basics: What are inter-organisational collaboration processes and how can they be managed?
|Title||Collaboration between big enterprises and start-ups: BMW Start-Up Garage|
|Summary||BMW Group is one of the world’s technology leaders in car manufacturing. They founded der Startup Garage, which has the role to search for start-ups outside the common range and act as a global matchmaker between cutting-edge start-up solutions and the innovation needs of BMW Business Units. The aim of the programme is to evaluate start-ups and enable them as long-term partners for the BMW Group, as a way of strengthening the company’s innovation leadership.|
|Description of the case study||BMW Startup Garage has the role to search for start-ups outside the common range. As a global matchmaker between cutting-edge start-up solutions and the innovation needs of BMW Business Units it is seeking out innovations that deliver real benefits for the BMW Group’s products, services, systems and processes. The aim of the programme is to evaluate start-ups and enable them as long-term partners for the BMW Group, as a way of strengthening the company’s innovation leadership. (https://www.bmwgroup.com/en/innovation/open-innovation/startup-garage.html).
The BMW Startup Garage is a “venture client”, which means that the BMW Group becomes a client of a start-up and buys the first units of a start-up’s product, service or technology at an early stage when its product, service or technology is not yet mature. This means that start-ups get a supplier status, supplier number, purchase order and revenue. In comparison to venture capital BMW Group does not ask for shares or equity.
In an example Martin Bonfigt, developer Driving Dynamics, BMW group, states: “We thought we knew all technical solutions, but there was more…! When we started the new generation of road sensing technologies, that we feel are important for the car of the future, we knew only a few algorithms. Thanks to start-up garage we cot connected to a company from Israel, which does it in a completely different way, but very detailed and effective. A solution that we would never have thought of”.
They built a proof of concept together with the start-up Tactile Mobility (https://tactilemobility.com/) – and the combination of the existing leading-edge technology, that BMW had already had, the new approaches of Tactile Mobility and the combined knowledge of the engineers of both companies, created finally a solution which brought substantial additional benefits to the customers. (Watch the video here: https://www.bmwstartupgarage.com/content/uploads/videos/bmw-sg-success-story-tactile.mp4; https://www.youtube.com/watch?v=1xO8ldTjIJw)
Which are the benefits for the start-ups?
Which are the benefits for BMW?
BMW start-up garage is a very good example of a collaboration between a large company and start-ups, creating a real win-win situation for both partners.
The structured process helps to keep the goal in mind and to enable the start-ups to be able to become a supplier of a leading global car manufacturer.
The Venture Client model is a highly efficient and effective way to integrate early-stage start-ups with a corporation like the BMW Group.
Case Study 2
4. Managing inter-organizational collaboration processes
4.2. SCRUM and agile development
|Title||sustainable food systems of the future
Cooperation between 2 start-ups and local organic farmers – plan – act – do – learn – do better
|Summary||The Online Platform markta (www.markta.at ) and the Sustainable-Food-Startup „Unverschwendet “(“Unwasted”; https://www.unverschwendet.at/), both from Vienna, Austria, showcase, how a growing city of almost 2 million inhabitants can be supplied with local and sustainable products. For more and more people in the city fresh and regional food means also quality of life and is therefore becoming increasingly important as an alternative to supermarket products and global trade.|
|Description of the case study||The Online Platform markta (www.markta.at ) and the Sustainable-Food-Startup “Unverschwendet” (“Unwasted”; https://www.unverschwendet.at/), both from Vienna, Austria, showcase, how a growing city of almost 2 million inhabitants can be supplied with local and sustainable products. For more and more people in the city fresh and regional food means also quality of life and is therefore becoming increasingly important as an alternative to supermarket products and global trade. That’s a good thing, because it helps the local economy and thus local farmers, small businesses and family businesses and the environment. For many, however, the question often arises, where can I find the offers on my doorstep?
In 2018, Theresa Imre founded her start-up “markta” in Vienna and created a platform with shop for farmers and their organic products. In addition, a blog and a communication platform connect the customers and the producers, thus creating a possibility for know-how transfer.
But not only the supply of organic food is an issue. Also, sustainable food production and the avoiding of food waste is of growing importance for customers as well as for local governments. This is especially true for fruit and vegetables. Too much gets thrown away, because it is “not beautiful enough for the market” or because of overproduction. Here jumps “Unverschwendet” in – since 2015 the siblings Cornelia and Adreas Diesenreiter create out of these formerly thrown but from the food quality perspective perfect resources jams, sirups, chutneys, sauces and spreads.
In constant workshops with local shops, caterers and gas stations new products are developed, which are totally fitting the specific requirements of the target groups. New products are created in close collaboration between the farmers, the two companies and their customers.